Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Engagement Photography Tips, Article 2

Are You Serious?

If you are — don’t be! When you go out to have your engagement photos taken by a friend, you need to have a good time. Focus solely on your fiancé and your love for them. Enjoy spending time with them! Too many people focus on the camera and get nervous and uptight: and it shows in the photos.

Hopefully your fiancé is the only person in the world that can help you forget about everything else – which would include the camera…

Do Your Homework

Planning for an engagement session will usually improve the quality of the results. Here are a few steps I would suggest you take as you begin planning:

Run Google searches for “engagement photography” and “engagement photos.” Look for images that you think you and fiancé could imitate. Print off about 20 of your favorite images. Go over them with your fiancé and narrow the list down to the ones that both of you really like and think will be possible. Then, show those to your friend who will be taking your pictures. Whittle the samples down even further based upon their thoughts and feedback. Try to end up with 5 or 10 sample images that everyone is excited about.

Look closely at those sample photos to see what types of location are being used and what the lighting looks like. A lot of engagement photos are taken in either a park or city location. I would suggest driving around and scouting possible photo locations for the session. But don’t just do a “drive-by scouting”! Get out of your car with your camera and take actual photos inside each park of the locations you think would work best. Compare your snapshots with the sample photos you printed off.

You can also do internet research by looking at the web sites of local wedding photographers. While your previous search for engagement photography would have returned nation-wide results, the goal of this research is to see where the local wedding pros are shooting their engagement sessions. You’ll likely recognize some of the parks and buildings that they are working in and near.

Lots of Photos

Hopefully your friend will be using a digital camera. That way they can take lots of images without worry about film expense. Sometimes the difference between an average photo and a great photo is simply changing the angle and perspective of the camera!

This point was really driven home to me with some recent engagement photo sessions I have done. I am in the process of creating an eBook to help couples take top-notch engagement photos. I had another photographer help me out with several engagement sessions. Together, we shot about 600 photos during each two-hour engagement session. During the session, I would often setup and take photos of the couple. While I was doing so my assistant would be moving around and photographing the same scene at different angles. Afterwards, I would look at the photos I took and also some of the side-angles my assistant shot at those same times–and there is often a night and day difference between the two. The couple didn’t move or change their pose; the only difference was the angle at which the image was taken!

So, once you have found a good location for your photo session and you and your fiancé are in position — let your photographer snap away! Don’t limit the shots they’re taking!

And again: have fun with the session. Smile a ton. Laugh a lot. Make the photo session a special memory that you and your fiancé will share for a lifetime.

How to Buy Quality Mexican Insurance Online

Typical Mexican Insurance Online Problems:

1. Not buying car Insurance for Mexico

U.S. and Canadian auto insurance is NOT recognized in Mexico and is invalid due to territorial exclusions. Travelers who don’t have auto insurance for Mexico and have an accident may spend many hours or days in jail and have their vehicle confiscated.

2. Forgetting to Buy Emergency Medical Assistance with your Mexican Auto Insurance Online Policy.

Mexico is an adventure and can become a perilous journey without emergency assistance coverage.The majority of health providers in the States do not cover Mexico.

3. How to Find Mexican Insurance Online Website.

It is suggested that you purchase Mexican insurance Online before entering Mexico. Although Mexican car insurance can be purchased from various vendors just prior to crossing the border, you may have difficulty verifying if your coverage is adequate and from a quality carrier approved by the Mexican government. You will probably pay more than you need to!

4. Legal Help and Bail Bond Expenses.

Here is an area is often forgotten in policy coverage. Your Mexico Auto Insurance policy should include an endorsement for Legal Assistance and Bond Expenses.

5. When you buy coverage, you should receive the following items to take with you on your trip:

* Authentic and admitted Mexican auto insurance policy printed legibly in Spanish and English.

* Accident instructions and important policy information.

* Essential phone numbers (Vital to keep on you in your wallet as well as in your vehicle)

* Car Insurance Premium payment receipt.

* Mexican Insurance ID cards with your certificate number and important phone numbers identified as working in Mexico or good in the US.

Make sure your plan covers your entire stay. All companies have daily, weekly, and yearly policies. You may find it less expensive to buy coverage with a longer period if you plan to stay over 20- 25 days.

Keep the ID Cards in your wallet or purse and keep the Mexican Insurance Online certificate and accident instructions in your glove compartment.

It is very important to separate them in case your car is stolen, or the authorities take your papers (frequently they don’t give them back) and you need to call the insurance company for translation or legal help.

What is an Art Collector?

A collector would be someone very wealthy, collecting for love or money or both. It is sometimes someone who purchases on impulse. Collectors buy art because they enjoy beauty as a part of their life style. Sometimes collectors buy art to fill a void in their life.

What makes a great art collector? Having an unlimited amount of money helps but it is not essential. Some collectors treat it as a hobby: an intellectual and emotional joy which served the additional purpose of decorating one's private home. Since the end of WWII there is a different type of collector. They pursue their own passions however with an awareness that the whole world is watching. Their collections are a matter of public record and their prized possessions are on loan to other museums and companies for the entire world to see.

There are as many types of collectors as there are collections. To the avid collector, knowledge about art is far more important than money. Collecting art desires desires, passions and emotions. It speaks of addictions, obsessions and instincts. A collector can be someone who does not have huge resources of money. It could be someone who has a minimum wage income, and goes to local thrift stores looking for baby bottles to add to his bottle and glass collection.

A collector is also someone who has the courage to buy the work of an artist early in their career; when the artist is still virtually unknown. Anyone can buy the work of a known artist if they have the money. Some collectors are in love with their collections and say good night and good morning to their favorite painting. This is probably a little sentimental and extreme; however it is this passion that creates a great collector. Collectors treat their collections and take the same measures as a museum would do to protect its art. In some cases ceramics and marble statues are bolted down to protect against earthquakes. Certain collectors have high standards when buying a work of art. A work has to be museum quality.

The artist and the collector create a partnership or sometimes a whole; two people coming together to create one organism almost like a marriage.